As a fundraiser, we have 5 core principles.
100 % promise
We use corporate sponsorship to cover our running costs, so we can make the bold promise that 100% of public donations will go directly to Project Waterfall, an initiative established by The Allegra Foundation.
We fund water projects
The money raised through the mosaic will be spent solely on water and sanitation projects. We believe that access to water, sanitation and hygiene underpins all other development issues and is therefore a crucial step in breaking the poverty cycle.
We fund projects in coffee growing countries
90% of coffee comes from third world countries where over 60% of people lack access to safe water. The Coffee Waterfall Mosaic offers people in the UK an opportunity to give back to the communities which grow our coffee by increasing their access to clean water and sanitation.
We fund sustainable projects
Unfortunately, 50% of all water projects fail due to lack of community involvement. We work closely with The Allegra Foundation to ensure that the projects we will be funding are sustainable. This is done by training local people who can continue to maintain the water source after we have left, thereby ensuring a permanent source of clean water for the whole community.
We don't promise money we don’t have
We only ever commit to a specific project once we have secured the funds to see it through to the end. We put a lot of thought into choosing which project to support, as we want to ensure that the money we have raised will permanently change the lives of as many people as possible.